Marketing in North America

Tourism Queensland undertakes marketing activities in the United States and Canada to increase travel to travel to Australia.

We focus our efforts on 4 destination campaigns targeting our core "experience seeker" market. Those campaigns are:

• The Great Sunshine Way Campaign
• Islands of the Great Barrier Reef Campaign
• Cairns and the Great Barrier Reef Campaign

We also run an integrated marketing plan targeting the young and adventurous travelers.

Each integrated campaign incorporates activity from our core marketing programs. Details on those programs, and how you can get involved in them, are organized under the 4 key pillars of Tourism Queensland’s marketing activity.