2008 Queensland Exchange

We are proud to announce that last years inaugural 2008 Queensland Exchange event held in Santa Monica, CA was a huge success for all attendees!

The Queensland Exchange was a weekend dedicated to increasing the sales of Queensland in the United States. The program featured special programs of interest to product buyers, product selling to the American market and media. There were several forums and discussions designed to inform and trade shows and training to increase our sales.

Results
Feedback was that the events were well rounded, with different audiences that the operators may not have seen if they were planning their own sales trips. American travel industry had fantastic feedback - with Queensland’s initiative and high profile standing out again.

The event raised the profile of Queensland, and secured Tourism Queensland as the largest State Tourism Office, recognizing that no other state has the diversity in experiences, regions and operators to encourage the attendance we had.

Highlights:

• (3) Travel Agent Events and wholesale training in Philadelphia, Toronto and Seattle
• Main event over 2 days in Los Angeles including media, wholesale partners, Qantas Airways and travel agents

Overall, the following audiences were involved:

• 11 QLD Operators - 7 Tropical North, 2 Islands of the Great Barrier Reef and 2 Great Sunshine Way
• 100 travel agents
• 12 Media
• 149 Wholesale staff including reservations, sales managers, product, marketing and senior management
• 4 Tourism Australia representatives in Canada and USA
• 2 Qantas Airways representatives